1. Who made and sponsored this message, and for what purpose? It’s over-the top and made by Toyota to sell cars, but also to make the company more famous. They make themselves different by doing a comedic ad as opposed to an ad showing any benefits of the car.
2. Who is the target audience, and how is the message tailored for them? This ad is misogynistic because old white men are the ones deciding what we get to see in the media, so it must be made for men. Of course if you put some naked women in the ad in an objectifying way-(Literally. They are positioned to look like a sofa), then sex sells or at least being naked sells or something maybe. Of course, objectifying women only serves to further the needs of the patriarchy and rape culture, but why should Toyota care?
3. What are the different techniques used to inform, persuade, and attract attention? The car is the first and last thing you see, in between a lot of shocking or ridiculous ideas. This makes it stand out from the competition, as well as bright colors, special effects, a dramatic narrator and music. Making a fantasy world makes the viewer believe that Toyota cars will improve their life. A fantasy world in which women are actually only there for men to admire.
4. What messages are communicated (and/or implied) about certain people, places, events, behaviors, lifestyles, etc.? The ad implies that everyday life (taking care of children, rain, the DMV) are all boring tasks that will be made better by buying a car, or that being fat is bad (the rain makes you skinny).
5. How current, accurate, and credible is the information in this message? It’s very credible and realistic, but only if you’ve been smoking a lot of weed.
6. What is left out of this message that might be important to know? How safe is this car? How many miles per gallon of gas? Does it break down? What special features does it come with? Is it dependable, or fast, or flashy?